Launching Packhelp across 5 european markets

Expanding brand reach and growing engagement.

Industry

E-commerce / Packaging

Duration

4 months

In order to further grow, Packhelp introduced operations into five new European markets: Sweden, The Netherlands, Romania, Germany, and Spain. This strategic initiative aimed to deepen customer engagement, enhance localized support, and solidify Packhelp’s position as a leading packaging partner in Europe.

Our Goals

Localize Packhelp’s operations with tailored services in Sweden, The Netherlands, Romania, Germany, and Spain.
Integrate local market insights to enhance product offerings and collaborate with regional designers for unique packaging solutions.
Increase brand awareness in the five launch markets.

About the Process

To drive this expansion, Packhelp implemented a multi-faceted strategy that included adding Swedish, Dutch, and Romanian language support to the platform and recruiting over 60 remote employees across six markets. These new hires reinforced customer support, business development, and account management, ensuring a localized approach and compliance with regional regulations.

Marketing team collaborated with local artists and designers to create culturally inspired packaging patterns and design assets, enriching the client experience. These new design assets were made accessible in Packhelp’s 3D online editor for seamless integration by clients.

To build awareness, we launched a digital brand awareness campaign, including targeted sponsored ads, social media posts, and strategic media outreach. I coordinated with local PR freelancers and agencies to craft market-relevant pitches; in Romania, we highlighted e-commerce packaging trends, while in Spain, we emphasized sustainability.

Our Goals

Localize Packhelp’s operations with tailored services in Sweden, The Netherlands, Romania, Germany, and Spain.
Integrate local market insights to enhance product offerings and collaborate with regional designers for unique packaging solutions.
Increase brand awareness in the five launch markets.

About the Process

Key Deliverables

Launch press releases tailored to the five target markets.
5x Localized email journeys for new users.
Informational emails for existing users in these markets about new features.
Creative assets: five culturally inspired packaging patterns available in the online editor.
Digital launch campaign.

Results

Enhanced Customer Engagement & Acquisition: The addition of localized support led to driving further growth on those markets.
100 mentions in external media with over 45 backlinks*

*Result for the whole 2021 year, although vast majority was from this campaign.