Brand whisperer, growth geek,
and team player.
Marketing and communications leader with +9 years of experience spanning high-growth tech startups and global corporations on the agency side. I thrive in fast-paced environments (a.k.a startups), leveraging creativity and analytical skills to develop impactful marketing strategies.
Professional Experience
Plenti
Head of Marketing
Apr 2025 - now
Team and Process Restructuring: Reorganized marketing team and workflows to align with business goals, improving focus and efficiency.
CRM Optimization: Built and optimized customer journeys (onboarding, cart abandonment, upsell, reactivation), resulting in a 40% increase in average monthly CRM-driven conversions compared to pre-implementation levels.
Performance Marketing Efficiency: Cut Meta ad cost per result by 62.5% while generating 66% more results.
Revenue Growth with Lower Budget: Achieved +3% B2C MRR growth and +5.6% B2B MRR growth with a 20% smaller marketing budget.
B2B Campaigns: Delivered targeted campaigns (webinars, content, paid media) for Plenti and PlentiPartners, growing leads and registrations, increasing awareness and improving CAC.
BrandClub / Freelance
Consultant
Aug 2024 - now
Brand Strategy Development: Worked with Panama (home decor e-commerce), Carbon (software house), and Post Perfect Beauty (beauty e-commerce) to craft brand strategies, ensuring clear market positioning and differentiation.
Brand Growth Workshops: Led multiple open sessions and tailored strategy workshops, guiding teams in refining their brand identity and market approach.
Interim Marketing Manager for Panowie Programiści: Served as Interim Marketing Manager for Panowie Programiści (programming studio for creative agencies), optimizing CRM, improving social paid ads, and advising C-level executives on long-term marketing strategies.
Packhelp
Head of Marketing
Nov 2023 - Aug 2024
Multi-Channel Marketing Strategy: Executed key marketing initiatives across CRM, content, social and performance, driving 6% YoY growth despite budget cuts.
Brand Development: Managed a full-scale brand transformation, delivering company-wide rebranding, visual identity refresh, and new storytelling to reposition Packhelp as a tech-driven packaging platform.
Campaign Management: Developed and executed a cross-channel promo calendar across six European markets. Designed and optimized campaigns spanning awareness (SEO, social) to performance-driven initiatives (SEM, programmatic, paid social).
Team and Resource Management: Led a team of four, managed two specialists, and worked with freelancers and agencies to execute the marketing strategy.
Head of Brand & Communications
Nov 2020 - Nov 2023
Product Launches & Corporate Communications: Directed communications for key product launches and corporate announcements in six strategic European markets.
Content Production: Managed creative production, including brand and product photoshoots, video campaigns, and performance marketing creatives, collaborating with designers, agencies, and in-house teams to produce high-impact assets.
Media Relations: Developed and executed media relations, securing top-tier coverage in TechCrunch, The Next Web, Packaging Europe, Raconteur and Sifted.
Co-marketing Partnerships: Managed high-visibility brand partnerships with key clients and partners (e.g. Ankorstore, BackMarket) crafting co-branded campaigns and activations (e.g. Pizza Week for Restaurant Week and Wolt).
Industry Presence & Thought Leadership: Supervised the company’s industry event presence and managed speaking opportunities. Produced and hosted company podcast “The Packaging Perspective” with invited clients.
Remote-how
CMO & Co-Founder
Nov 2020 - Nov 2023
Go-to-market Strategy: Managed multi-channel marketing efforts (CRM, social media, performance, content) to acquire first 400+ B2B and B2C clients. Focused on ABM and lead-generation campaigns, leveraging LinkedIn outreach and expert content to attract US companies interested in remote work education.
Media Relations & Brand Visibility: Led media relations, securing high-impact coverage in outlets like Puls Biznesu, Rzeczpospolita, and Forbes (US edition).
Virtual Events Management: Organized two virtual conferences attracting thousands of participants, reinforcing Remote-how’s brand authority and educational mission.
Marketing Reporting & Data Analysis: Developed and managed monthly, quarterly, and annual marketing reports for investors, using data insights to optimize go-to-market strategies.
MSLGROUP
Communications Associate
Sep 2016 - Aug 2018
PR Strategy & ATL campaigns: Developed and executed integrated PR strategies to boost visibility for clients such as Amazon, P&G, and ArcelorMittal.
Research & Advisory: Conducted research and provided guidance on PR initiatives, media relations, crisis management, and internal communications.
Communication Materials Design: Directed the design and production of communication materials, ensuring brand alignment and high-quality output for brochures, handouts, and digital assets.
Business Development: Contributed to business growth by crafting proposals and generating leads for new client acquisition.
Education
Polish-Japanese Academy of Information Technology
Bachelor's Degree in New Media Arts
Sep 2023 - Jun 2026
University of Warsaw
Master's Degree in Public Relations, Advertising, and Corporate Communication
Sep 2023 - Jun 2026
University of Warsaw
Bachelor's Degree in Sociology (Specialization in Media and Communication)
Sep 2011 - Jun 2014
Skills
Toolstack
Adobe Suite
Figma
Hubspot
Asana
Slack
Typeform
Wordpress
Power BI
Amplitude
Framer, Unbounce and Webflow
Gen AI- tools (e.g. Midjourney, chatGPT, Opus Clip etc.)