Brand whisperer, growth geek,
and team player.
Marketing and communications leader with +9 years of experience spanning high-growth tech startups and global corporations on the agency side. I thrive in fast-paced environments (a.k.a startups), leveraging creativity and analytical skills to develop impactful marketing strategies.
Professional Experience
Plenti
Head of Marketing
Apr 2025 - now
Growth Efficiency: Delivered 40% YoY B2C and 37% YoY B2B revenue growth with marketing budget reduced by 20%.
Conversion & CRM Optimization: Increased registered-to-order conversion rate from 30% to a Q4 average of 36.3% through automated CRM journeys and user incentive programs.
Brand Refresh Delivery: Led the visual and messaging refresh for PlentiPartners (investment program), resulting in 110% of the annual plan realization for 2025.
Brand Marketing Strategy: Executed a messaging refresh and implemented ad testing framework to simplify the "tech rental" value proposition, resulting in a 2.5x ROAS uplift. Launched YouTube channel and influencer marketing program, diversifying acquisition channel mix.
Operational Scaling: Acted as the central point between product, sales, and offer to restructure internal marketing processes and build new AI-enabled workflows to ensure alignment with business.
BrandClub / Freelance
Consultant
Aug 2024 - now
Brand Strategy Development: Worked with Panama (home decor e-commerce), Carbon (software house), and Post Perfect Beauty (beauty e-commerce) to craft brand strategies, ensuring clear market positioning and differentiation.
Brand Growth Workshops: Led multiple open sessions and tailored strategy workshops, guiding teams in refining their brand identity and market approach.
Interim Marketing Manager for Panowie Programiści: Served as Interim Marketing Manager for Panowie Programiści (programming studio for creative agencies), optimizing CRM, improving social paid ads, and advising C-level executives on long-term marketing strategies.
Packhelp
Head of Marketing
Nov 2023 - Aug 2024
Rebranding: Directed a full-scale brand transformation and visual identity refresh to reposition the company as a tech-driven global packaging platform. Managed go-to-market communications and brand implementation across strategic European markets (UK, DACH, CEE, France and Spain)
Product GTM: Launched a white-label product and collaborated with sales to secure enterprise clients including InPost, Singulart, and Ankorstore.
Multi-Channel Marketing Strategy: executed key marketing initiatives (including customer segmentation) which helped to maintain a positive growth trajectory (6% YoY) while simultaneously executing a severe budget reduction and team consolidation.
Campaign Management: Developed and executed a cross-channel promo calendar across six European markets. Designed and optimized campaigns spanning awareness (SEO, social) to performance-driven initiatives (SEM, programmatic, paid social)
Team and Resource Management: Led a team of four, managed two specialists, and worked with freelancers and agencies to execute the marketing strategy.
Head of Brand & Communications
Nov 2020 - Nov 2023
Product Launches & Corporate Communications: Directed communications for key product launches and corporate announcements in six strategic European markets.
Content Production: Managed creative production, including brand and product photoshoots, video campaigns, and performance marketing creatives, collaborating with designers, agencies, and in-house teams to produce high-impact assets.
Media Relations: Developed and executed media relations, securing top-tier coverage in TechCrunch, The Next Web, Packaging Europe, Raconteur and Sifted.
Co-marketing Partnerships: Managed high-visibility brand partnerships with key clients and partners (e.g. Ankorstore, BackMarket) crafting co-branded campaigns and activations (e.g. Pizza Week for Restaurant Week and Wolt).
Industry Presence & Thought Leadership: Supervised the company’s industry event presence and managed speaking opportunities. Produced and hosted company podcast “The Packaging Perspective” with invited clients.
Remote-how
CMO & Co-Founder
Nov 2020 - Nov 2023
Go-to-market Strategy: Managed multi-channel marketing efforts (CRM, social media, performance, content) to acquire first 400+ B2B and B2C clients. Focused on ABM and lead-generation campaigns, leveraging LinkedIn outreach and expert content to attract US companies interested in remote work education.
Media Relations & Brand Visibility: Led media relations, securing high-impact coverage in outlets like Puls Biznesu, Rzeczpospolita, and Forbes (US edition).
Virtual Events Management: Organized two virtual conferences attracting thousands of participants, reinforcing Remote-how’s brand authority and educational mission.
Marketing Reporting & Data Analysis: Developed and managed monthly, quarterly, and annual marketing reports for investors, using data insights to optimize go-to-market strategies.
MSLGROUP
Communications Associate
Sep 2016 - Aug 2018
PR Strategy & ATL campaigns: Developed and executed integrated PR strategies to boost visibility for clients such as Amazon, P&G, and ArcelorMittal.
Research & Advisory: Conducted research and provided guidance on PR initiatives, media relations, crisis management, and internal communications.
Communication Materials Design: Directed the design and production of communication materials, ensuring brand alignment and high-quality output for brochures, handouts, and digital assets.
Business Development: Contributed to business growth by crafting proposals and generating leads for new client acquisition.
Education
Polish-Japanese Academy of Information Technology
Bachelor's Degree in New Media Arts
Sep 2023 - Jun 2026
University of Warsaw
Master's Degree in Public Relations, Advertising, and Corporate Communication
Sep 2023 - Jun 2026
University of Warsaw
Bachelor's Degree in Sociology (Specialization in Media and Communication)
Sep 2011 - Jun 2014
Skills
Toolstack
Adobe Suite
Figma
Hubspot
Asana
Slack
Typeform
Wordpress
Power BI
Amplitude
Framer, Unbounce and Webflow
Gen AI- tools (e.g. Midjourney, chatGPT, Opus Clip etc.)