Who I am beyond work

Beyond the spreadsheets and strategy, you’ll find me planning my next adventure or getting way too excited over the perfectly poured drip coffee.

I’m all about thoughtful design—whether it’s for a brand’s visual identity, a new product idea, or a living room that needs a refresh. My downtime? Equal parts calm and chaos, with yoga on one end and martial arts on the other.

My inspirations

I find inspiration in unexpected places—observing the world around me, exploring well-crafted products, or people-watching while I travel. Art and books are my go-tos for grounding, offering fresh ways of thinking and a hint of abstraction when I need it most.

I’m also big on learning from people who know their stuff, whether it’s at a conference, a discussion panel, or just a good conversation. I’ve been to WebSummit four times now and am always excited for the next deep dive into what’s new in the world of startups, products and tech.

My own designs

Visual communication has always been my thing. Now, as I'm formally studying design, I'm turning that intuition into real craft - exploring brand design, static&motion design, and AI-generated imagery. In a world where AI can create anything instantly, knowing what actually "looks good" has become more valuable than ever.

I'm learning to blend the rigor of marketing thinking with the eye for what makes people stop and look. Whether it's a brand identity that tells the right story or motion that brings an idea to life, I'm building the skills to create work that's both smart and visually compelling.